The most frustrating part of his job, Just Food For Dogs chief medical officer Chavez says, is an “easy” question. Convincing “veterinarians,” he continues, “who have a biological education and understand physiology that real food…real chicken; real broccoli; real rice is healthier than a little ultra-processed brown ball of feed-grade kibble that is shelf-stable at room temperature for two years in a bag. You know, it’s like, ‘Oh my God, are you kidding me?’”

Mr. Buckley happily joins in the attack: “I could ask my doctor. I could ask my dentist. I could ask my chiropractor what my diet should be. And none of them would recommend a highly-processed diet and nothing fresh.”

“The mainstream veterinarian needs research and proof that real food is healthier, and that just boggles my mind,” Dr. Chavez adds. “We’re the last healthcare profession that is recommending an ultra-processed daily sustenance. It’s just crazy.”