Pet Insurance
Trupanion announces new CFO on one year anniversary of social media disaster, scapegoating of talented senior officer
It was one year ago this week that we reported the first hints of headwinds for pet insurer Trupanion. It was a seemingly innocuous story about the company’s attempt to improve its online engagement with a social media event that not only failed to improve Trupanion’s web conversion, which is, at this moment, seeing some […]
Trupanion Pays DVM360 for “#1 in America Chosen by Vets” Badge For Second Year In A Row
Seattle-based, “vet-centric” pet insurer Trupanion’s leaders often like to underscore that the company does not participate in “pay to play” marketing tactics. Trupanion’s leaders enjoy talking about ethics, transparency, and more transparency. For the second year in a row, the company has decided to market itself to the veterinary profession, one of the most educated, […]