THE INDEPENDENT VOICE FOR DOG LOVERS
The Canine Review’s mission is to provide fair, complete, and unvarnished reporting focused on dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.
The Canine Review launched in November of 2019.
NO CONFLICTS. NO AGENDA. NO ACTIVISM. NO ADVOCACY.
We cut through the sponsored content, clickbait, and noise to fill a glaring news and information vacuum: Quality journalism focused on dogs.
The Canine Review provides dog owners with quality, independent reporting on topics such as veterinary health care services and pet health insurance; canine nutrition and pet food recalls; COVID-19 issues related to domestic pets, other zoonotic infectious diseases, and emerging diseases; we also cover safety and quality control issues across the pet industry. In addition to our hard news and feature stories, TCR subscribers have exclusive access to our growing database of deeply reported profiles on private breeders, animal shelters (and we recently launched our veterinary hospital and rescue organization databases). These profiles are written by a team of reporters who work closely with the executive editor.
Every individual who contributes to TCR’s editorial content is provided with a manual which lists TCR’s policies. The policies focus on conflicts of interest and perceptions of conflict with the understanding that we are in the credibility business. Not sensational, misleading stories that sell clicks to advertisers. Our readers are our only constituents. We are the only news media entity focused on news about dogs that operates according to the highest standards of ethical journalism. Our policies are adapted from the newsroom codes of the Associated Press, Reuters, and The New York Times. We spell out our methods, values, and requirements of all writers in the policies, which we publish, for all to see. This is at the core of what we offer, and what sets us apart.
JOURNALISM POWERED BY A PASSION, TEMPERED BY A COMMITMENT TO FAIRNESS
Our special brand of neutrality and credibility sets TCR apart from every other news media outlet focused on dogs and pets. No other news organization focused on the dog world follows TCR’s rigorous newsroom policies and standards which are adapted from the newsroom policies of institutions such as the New York Times and Reuters.
Pet goods and services is one of the largest, fastest growing industries in America. But there has been relatively no accountability related to the quality or value of what’s being sold.
The industry lacks the kind of regulatory safeguards found in goods and services for people and especially for children. And it has not yet been faced with the kind of accountability that strong, independent journalism brings.
To make the situation worse, media about pets is filled with sponsored content and seemingly dispassionate advice-type blogs disguised as reporting, which are financed by the people and companies they write about.