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Emily Brill

About Emily Brill

https://thecaninereview.com

Emily Brill is the executive editor and founder of The Canine Review. The Canine Review is a subscription-only, independent online news service whose readers include thousands of veterinary professionals, pet industry leaders, journalists, and dog fanatics. As the pet industry’s only independent watchdog news service not beholden to advertisers, TCR provides much-needed accountability and greater transparency for this fast-growing, dynamic sub-sector of the economy which, until TCR, had not yet faced frequent and high-impact checks on its powerful institutions and stakeholders. A native New Yorker, Emily grew up in a media startup world and preferred newsrooms to playgrounds and classrooms. She has worked everywhere from Fox News Channel during its early days with Shepard Smith to Charlie Rose to CNN to CBS News’s Beijing Bureau (she lived and freelanced in Beijing for two years). Before founding TCR, her reporting as a freelancer was published in The New York Times’s China edition, The Daily Beast, Buzzfeed, The Atlantic, Chinafile.com, The South China Morning Post, and the Columbia Journalism Review.

Posts by Emily Brill:

Dog reading newspaper

Questions readers have been asking lately UPDATED April 2023

Is it true that TCR bans the use of the term “investigative journalism” ?
Yes.  It’s redundant. A journalist’s job is to investigate.
The term is a product of a new phenomenon born out of digital communication or journalism by email, Tweet, etc. which is intended to distinguish actual reporting from what most ‘reporting’ is now, in the post-Internet age. Woodward and Bernstein were not “investigative journalists.” Bob Woodward was a cub reporter on the metro desk assigned to cover a local burglary, Watergate.  Woodward would be the first to say – and does say – that journalism is about showing up and outworking every person around you. All journalism demands showing up and being a surrogate for your readers.

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Dodo partner Petplan calls veterinary professionals “moral hazard”

Last Friday, we reported that pet health insurer Petplan — now rebranded as “Fetch by the Dodo” to reflect its new partnership with The Dodo, the animal-loving viral video blog – had started rolling out an exclusion in its policy that slashes coverage options for veterinary professionals. Now we can report that the insurer explained the move by declaring veterinary professionals a “moral hazard/fraud [risk]” in the cover letter of the filing we reported last week.

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Media elites behind Dodo, NYMag, Vox stay silent as insurance partner Petplan slashes discounted coverage for vet professionals

Why Would Petplan Slash Coverage For Veterinary Professionals?

Are veterinary professionals not the people a pet insurance provider would want on its good side for client referrals? Actuary data shows that veterinary professionals tend to adopt “what we consider ‘lemons’ as their companions,” explained Margi Tooth, the President of Trupanion, a Petplan competitor which does not have the same exclusion. “What this inevitably means,” she added, “is that their pets have a higher rate of utilization that the average pet owner. There’s no conspiracy here – it’s a profession that can’t face putting a pet to sleep that could be saved – so when an owner walks in with a sick pet that they can’t afford to treat, they’re often adopted by the team in the hospital. These folks are heroes on many levels.”

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