VPI (or Veterinary Pet Insurance), founded in 1980, was the first company to sell pet insurance in the United States. In 2009, the company was purchased by Nationwide.
Nationwide/VPI has been and remains the largest and most popular pet insurer in the U.S. market, with 36.33% of the market share, according to NAPHIA.
While it may be the oldest and the most popular, TCR also found that it had some of the worst pitfalls of any insurer.
For starters, there appears to be a directive in place instructing customer service/insurance agents not to send even sample or boilerplate copies of the company’s pet insurance product to any individual who is not a policyholder. In other words, prospective customers are refused requests for sample policies. And it’s not as if the website makes it easy to find a copy of a policy.