If you thought it couldn’t get worse than ‘Seresto’ journalism, think again

Here is a “partnership proposal” someone sent TCR this morning. We are publishing the email in full with redactions to protect the identity of the sender because the intent here is not to humiliate.

We hope you take the time to read this “Partnership Proposal” and to appreciate the fact that the vast majority of online editorial content is produced according to exactly the same model as what this email is proposing.

Simply put, the company is proposing that if TCR writes something positive about the company’s product, the company will then pay TCR an undisclosed commission on whatever the company sells as a result of TCR telling you how wonderful the product is.

To be clear, when we link to something, it’s an editorial decision. We never get paid when you click, whether you click once, twice, 1,000 times or if you buy a million products. TCR is subscription-based, which means that our only obligation is to our readers.

The next time you find yourself reading PetFoodIndustry.com, MyVetCandy.com, DVM360.com, etc., ask the people who publish the content about their business model.

The next time you read something online, take a minute — take two minutes — to evaluate the business model of the entity that published it.

Ask the people behind the information about their business model.

Chances are, if you’re not the customer, you’re the product.

Email to TCR: “Partnership Proposal”

Partnership proposal