Walmart teams up with Petplan to take the plunge into pet insurance. Can Walmart take the pet insurance market mainstream?

Amid the Pandemic Puppy Boom, Walmart is taking the plunge into the U.S. pet health insurance market. The mega-retailer’s decision to get into the pet insurance business — still a niche industry in the U.S. with less than 5% of pets now covered by an insurance policy–may be a gamechanger. Can Walmart take the pet insurance market mainstream?

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