The American Kennel Club (AKC) is the world’s brand name authority on dogs. It has such credibility that a holding company licenses the AKC name to sell AKC-branded pet insurance, much the same way in which the AARP sells its endorsement to United Healthcare to brand its Medicare insurance. However, a three-month investigation by The Canine Review found that the go-to authority on dogs is designating thousands of breeders as “Breeders of Merit” without any prerequisite onsite inspection, even as the AKC assures the public on its website, that it considers them “the most conscientious and most committed breeders.”