Monday, September 01, 2025
THE INDEPENDENT VOICE FOR DOG LOVERS ™
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ABOUT

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Hi. I’m Emily Brill, TCR’s Executive Editor and Founder. I’ve been working in journalism since the first day I could see over a desk and get into my dad’s briefcase. I spent most of my childhood in newsrooms and control rooms. There was no student newspaper I could join then, so I started The Brill Family Times  – subscription only, of course – until I was finally able to be a reporter for my school paper, where my reporting was confiscated and banned regularly for coverage of board members. Most kids go to summer camp. I went to midtown to help Court TV develop programming for teenagers, and, okay, there was Camp OJ, in Los Angeles. 

I’ve worked for CNN, Charlie Rose, and even for CBS News’s Beijing Bureau, while I was living and working in China pursuing international journalism for a few years (my reporting has also been published in The Daily Beast, CJR, The Atlantic and even in The New York Times’s China edition). 

I started The Canine Review because I saw a problem I thought I could solve and a void that needed to be filled. I’d love it if you would support our work by subscribing.

Everyone says they produce independent reporting, but our journalism is, in fact, unvarnished in that TCR does not accept any kind of advertising, including even affiliate revenue, which nearly every website and blog does. Our only customers are our readers – and in an industry deluged with ad-supported free products that often promote their advertisers, our readers appreciate that.

The pet industry needs an independent journalism source. So please consider buying a subscription today. Thanks for reading!

About TCR 

The Canine Review’s mission is to provide fair, complete, and unvarnished reporting focused on dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.

No Conflicts • No Agenda • No Activism • No Advocacy

Our special brand of neutrality and credibility sets TCR apart from every other news media outlet focused on dogs and pets. No other news organization focused on the dog world follows TCR’s rigorous newsroom policies and standards which are adapted from the newsroom policies of institutions such as the New York Times and Reuters.

Pet goods and services is one of the largest, fastest growing industries in America. But there has been relatively no accountability related to the quality or value of what’s being sold.

The industry lacks the kind of regulatory safeguards found in goods and services for people and especially for children. And it has not yet been faced with the kind of accountability that strong, independent journalism brings.

To make the situation worse, media about pets is filled with sponsored content and seemingly dispassionate advice-type blogs disguised as reporting, which are financed by the people and companies they write about. 

Relentless about ethics, accuracy, transparency, research, and fairness. We reject “investigative journalism” as redundant by our standards because good journalists are supposed to investigate.

We cut through the sponsored content, clickbait, and noise to fill a glaring news and information vacuum:
Strong, independent journalism focused on dogs

All The News That’s Fit To Fetch

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