America’s second-largest pet insurance provider Trupanion, Inc. (Nasdaq: TRUP) has just launched a “time-limited,” low-cost pet insurance brand in Canada, PHI Direct, which will launch in the United States later this year, along with a third insurance product at a medium price point, Furkin. But unless you follow insurance closely or read TCR, you may never know that Trupanion is the parent company.
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High-brow pet insurer launches breakaway, “fluff-free,” low-cost product; first of several launches in Trupanion’s 60-month plan
America’s second-largest pet insurance provider Trupanion, Inc. (Nasdaq: TRUP) has just launched a “time-limited,” low-cost pet insurance brand in Canada, PHI Direct, which will launch in the United States later this year, along with a third insurance product at a medium price point, Furkin. But unless you follow insurance closely or read TCR, you may never know that Trupanion is the parent company.