Wednesday, May 25, 2022
THE INDEPENDENT VOICE FOR DOG LOVERS ™
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Mission

The Canine Review’s mission is to provide fair, complete, and unvarnished information related to dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.

This mission is shaped by our core belief that we are obligated first to our readers. Our only agenda is truth by way of the facts we gather. We are obsessed with ethics, accuracy, research, and fairness.

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Relentless about ethics, accuracy, and fairness

The Canine Review is in the credibility business. We believe that journalists are surrogates for readers. The kind of reporting we do takes time, experience, discipline, persistence, and the relentless pursuit of of information.

has policies in place for all reporters about how we gather our news, including policies about sourcing and conflicts of interest.

Our first obligation is to our readers. Because of our business model, which is subscription-based, our readers are also our customers. Few if any other online journalism entity focused on dogs operates this way.

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Journalism powered by a passion, tempered by a commitment to fairness 

The Canine Review provides dog owners, animal health professionals, and industry stakeholders with the most comprehensive, original, authoritative, and independent reporting on topics focused on animal health, products, and services. In addition to our enterprise reporting and features, TCR’s subscribers get exclusive access to a growing database of profiles on private breeders and animal shelters, rescues, and veterinary hospitals across the country. 

No conflicts, no agenda: Our readers are our only customers and canines our only constituents

The pet industry is one of the largest, fastest growing industries in America. But it lacks the kind of regulatory safeguards found in goods and services for people and especially for children. And it has not yet been faced with the kind of accountability that strong, independent journalism brings.

TCR’s mission is to provide fair, complete, and unvarnished information related to dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.

Mission

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