Thursday, September 29, 2022
THE INDEPENDENT VOICE FOR DOG LOVERS ™
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Mission

The Canine Review’s mission is to provide fair, complete, and unvarnished information related to dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.

This mission is shaped by our core belief that we are obligated first to our readers. Our only agenda is truth by way of the facts we gather. We are obsessed with ethics, accuracy, research, and fairness.

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Relentless about ethics, accuracy, and fairness

The Canine Review is in the credibility business. We believe that journalists are surrogates for readers. The kind of reporting we do takes time, experience, discipline, persistence, and the relentless pursuit of of information.

Our first obligation is to our readers. Because of our business model, which is subscription-based, our readers are also our customers. Few if any other online journalism entity focused on dogs operates this way.

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Journalism powered by a passion, tempered by a commitment to fairness 

The Canine Review provides dog owners, animal health professionals, and industry stakeholders with the most comprehensive, original, authoritative, and independent reporting. In addition to our enterprise reporting and features, TCR’s subscribers get exclusive access to a growing database of profiles on private breeders and animal shelters, rescues, and veterinary hospitals across the country.  Although the database is only in its infancy, we welcome your ideas for new profiles and feedback on published work.

No conflicts, no agenda: Our readers are our only customers and canines our only constituents

The pet industry is one of the largest, fastest growing industries in America. But it lacks the kind of regulatory safeguards found in goods and services for people and especially for children. And it has not yet been faced with the kind of accountability that strong, independent journalism brings.

TCR’s mission is to provide fair, complete, and unvarnished information related to dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.

Ethics-Obsessed

Quality journalism is also a credibility business, which means our newsroom is an open book defined by transparency and uncompromised ethics policies. No other journalism business focused on the pet industry publishes conflicts of interest policies, for example, but we think conflicts of interest and disclosure policy is paramount. We also understand that it’s absurd to ask questions of others which we are not willing to answer ourselves. Reporters who work with us need unrelenting drive, curiosity, no preconceived notions, thick skin, and above all, the understanding that to the greatest extent possible, every aspect of a story should take the reader along for the journey. 

TCR is an open book. We’re not only willing to discuss our newsgathering with readers, but indeed, we welcome questions from readers and we’re proud to discuss the unique way we conduct our journalism. 

Mission

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