If Landspath can be even a fraction of the disruption Trupanion has been, there could be a paradigm shift in the U.S. pet food market, the subsector of the pet industry American dog owners spend the most money. According to Packaged Facts and the American Pet Products Association, Americans had spent $40 billion on pet food by mid-year 2020. What if owners could choose between data-driven, validated pet food accountable to insurance regulators and pet food industry marketing?
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