Midwestern Values: How a Pet Food Company Stole Christmas

On December 30, 2020, Americans were brought to tears by an unlikely source: the U.S. Food and Drug Administration’s Center for Veterinary Medicine, which issued a pet food recall announcement late that evening for some products of the dry food company Sportmix. That recall was updated and expanded on Monday, January 11 at about 9:30 pm ET. This expanded version of the recall acknowledged what was already being whispered in veterinary and industry circles, that this recall was going to snowball.